YA'AKOV
YA'AKOV
Yaakov is a local coffee shop with a rich community presence. The goal of the rebranding was to refresh its visual identity while maintaining the welcoming and authentic atmosphere the shop is known for.
Client
Sahar Visotzky
Year
2024
Category
Re-Branding
Research
Research
Analyzed the target audience, local competitors, and coffee shop trends to understand what resonates with customers and how Yaakov could stand out while preserving its unique charm.
Analyzed the target audience, local competitors, and coffee shop trends to understand what resonates with customers and how Yaakov could stand out while preserving its unique charm.
Research
Analyzed the target audience, local competitors, and coffee shop trends to understand what resonates with customers and how Yaakov could stand out while preserving its unique charm.
Design
Design
Developed a modern, clean logo and visual identity, incorporating earthy tones and a minimalist aesthetic to reflect the shop's cozy and approachable vibe.
Developed a modern, clean logo and visual identity, incorporating earthy tones and a minimalist aesthetic to reflect the shop's cozy and approachable vibe.
Design
Developed a modern, clean logo and visual identity, incorporating earthy tones and a minimalist aesthetic to reflect the shop's cozy and approachable vibe.
Process
Process
Worked closely with the owners to ensure the brand vision aligned with their values, refining designs through feedback and multiple iterations.
Worked closely with the owners to ensure the brand vision aligned with their values, refining designs through feedback and multiple iterations.
Process
Worked closely with the owners to ensure the brand vision aligned with their values, refining designs through feedback and multiple iterations.
Concept
Concept
The rebranding aimed to create a balance between tradition and modernity, positioning Yaakov as a warm, inviting space with a fresh, updated look that appeals to both new and loyal customers.
The rebranding aimed to create a balance between tradition and modernity, positioning Yaakov as a warm, inviting space with a fresh, updated look that appeals to both new and loyal customers.
Concept
The rebranding aimed to create a balance between tradition and modernity, positioning Yaakov as a warm, inviting space with a fresh, updated look that appeals to both new and loyal customers.
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©2024 ROY KEREN
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©2024 ROY KEREN
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©2024 ROY KEREN
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©2024 ROY KEREN
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